And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher.
In 2019, there were around 2.77 billion people using social media.
Don't believe us? Then check out the Influencer Marketing Hub Social Media Benchmark Report 2022 for up to the minute information on user statistics, data and other insights around what marketers can expect in social media marketing in 2022. While there weren’t even a billion people using social media back in 2010, the number exceeded more than 2 billion within just five years. Every year, there is an increasing number of people signing up for and using social media. As socially inclined creatures, human beings have embraced technology that connects us with others.
